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February 16, 2021
Being the founder of a fashion company, I do often get asked one question: how do you define your style?
Depending on my mood, I may actually give a reasonable answer (which would be menswear inspired), but I’m rarely serious, if we’re being honest. So the response to that question is typically more along the lines of what I like to call nappable.
Nappable fashion is something very near and dear to my heart because let’s be honest… does anyone actually like being uncomfortable?
I’m not sure where fashion designers get off on designing uncomfortable clothes. I can think of zero people who are like “yeah, I just really love being uncomfortable.”
Now yes, there is a time and a place for rocking those 4 inch heels with the dress that you can barely bend over in, but that’s not daily life.
My goal when I get dressed in the morning is, “if the opportunity were to present itself… could I nap in this?”
If the answer is no, then bugger off. Even if you’re cute, clothing, I don’t care. I don’t want to wear you.
That’s also what we keep in mind when designing shoes. We want them to be as nappable as possible. We put your comfort very high on the list of things to consider with each new pair that we design. This is also why I’m the primary tester for all of our new products. My goal of nappability is first and foremost in my mind when I slip on a new sample pair.
If you haven’t yet, we’d love for you to join our Insiders group on Facebook! It’s such an awesome community of amazing women, and a good place to get good, nappable fashion ideas if you ever need them.
Founder + CEO
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